Forrester Report: Programmatic Advertising Spend Key Trends

Here’s What’s Driving Programmatic Ad Spend in 2022

Programmatic buying has grown its share of US digital advertising spend exponentially in recent years, even before the pandemic. But we’re entering a time when advertisers need to prioritize programmatic partners and publishers that offer transparency and demonstrate their differentiated value.

Ad fraud, fragmentation, and measurement challenges are too costly to risk. But there are efficient and effective ways to tap into the immense potential of programmatic. 

Programmatic Advertising Spend Key Trends sheds new light on programmatic’s widening scope, revealing how programmatic ad spend is evolving across multiple formats, device types, and buying models. In this Forrester report, you’ll learn: 

  • How video on Connected TV and mobile will boost programmatic spend  
  • Why private exchange and programmatic guaranteed will gain market share 
  • Ways advertisers will reallocate programmatic budget to more controlled buying models 

Use the insights in this report to help you reallocate ad budget wisely and inform your 2022 strategy. 

Download your Forrester report today