Forrester Report: Programmatic Advertising Spend Key Trends
Here’s What’s Driving Programmatic Ad Spend in 2022
Ad fraud, fragmentation, and measurement challenges are too costly to risk. But there are efficient and effective ways to tap into the immense potential of programmatic.
Programmatic Advertising Spend Key Trends sheds new light on programmatic’s widening scope, revealing how programmatic ad spend is evolving across multiple formats, device types, and buying models. In this Forrester report, you’ll learn:
- How video on Connected TV and mobile will boost programmatic spend
- Why private exchange and programmatic guaranteed will gain market share
- Ways advertisers will reallocate programmatic budget to more controlled buying models
Use the insights in this report to help you reallocate ad budget wisely and inform your 2022 strategy.