Resonate | Drive Insights-Driven Culture Across Your Brand with Resonate and Guest, Forrester

Save Your Spot

The 2020 whirlwind is wrapping up and it’s time to return our attention to accelerating growth in 2021. The key? Maturing into a fully insights-driven organization.

Join Resonate CMO Ericka McCoy, guest speaker and Forrester Principal Analyst Brandon Purcell, and other global brand leaders for an Insights Maturity workshop on December 8, 2020 at 11:30AM EST. Lunch is complimentary and will be provided.

You will gain:

Exclusive access to the Forrester Customer Analytics Maturity Assessment to take in advance
Keys to advancing the maturity of your insights-driven team
Tips on improving an insights-driven culture at your organization

Speaker: Brandon Purcell

Forrester Principal Analyst

Brandon serves customer insights professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery.

Speaker: Ericka McCoy

Resonate CMO

Ericka is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.

Agenda

Tuesday, December 8, 2020

11:30AM – 12:00PM	Enjoy lunch on Resonate & Network with other participants
12:00PM - 1:00PM	Overview and Guided Discussion – Forrester Insights Maturity Assessment – Brandon Purcell, Principal Analyst, Forrester
1:00PM – 1:30PM	Discussion and Wrap-up