Deep consumer insights are key to creating an effective segmentation strategy that’s dynamic, intelligent and successful.
Most marketing approaches fail when segmentation isn’t done properly. The culprit: stale insights and out-of-date assumptions. It’s time for brands and agencies to move beyond surface-level demographics and understand they “why” behind consumers’ everyday decisions.
By understanding the values and motivations behind today’s consumer, you’ll have a dynamic, 360-degree view of the humans in your audience. This holistic understanding allows you to target consumers based on everything from media consumption to brand affinity, or any of the other 12,000 attributes available in the Resonate platform.
In our latest FYI Guide, Your 5-Minute Guide to AI-Based Segmentation, you’ll learn about:
Download Your 5-Minute Guide to AI-Based Segmentation to connect more effectively with today’s consumer.