TIS THE SEASON FOR DEEPER CONSUMER INSIGHTS THAT DRIVE EOY REVENUE

Q4 is the biggest money-making quarter of the year, and while last year’s consumer holiday shopping made for a record-setting season, this year’s economic climate presents a slightly different playing field. Consumer values, behaviors, and motivations are changing because of it, and these are what determine their decision to buy, advocate for, or abandon a brand.

That’s why our holiday edition of the State of the Consumer examines the three states of consumer sentiment. Your ability to understand these segments and successfully target them will determine your success this holly jolly season. 

In this report, you’ll meet the three states of consumer sentiment updated for the holidays and learn: 

  • How they are similar, how they are different, and where they might surprise you 

  • The core personal values that drive their decision making 

  • How holiday purchasing behaviors, personal drivers, and motivations come together for effective strategy, creative, product development, and media planning

  • Why AI-driven brands are poised to keep up with brand loyalty trends and drive revenue growth in 2022 

Download your consumer report today