Home Furnishings & Improvement Marketer’s Playbook
Are you ready to meet three granular, fresh, hyper-targeted personas who’ve been eager to switch up their home and outdoor space?
In the Home Furnishings & Improvement Marketer’s Playbook, we explore marketing insights and strategy through the lens of these microsegments created within the Ignite Platform™:
- How brand marketers can use Resonate’s fresh, targeted data to focus on acquisition through ad placement and messaging.
- How nuanced segmentation empowers marketers to reach the right audiences with the right promotions and on the right channel.
- The impact of digitization and the role that direct-to-consumer could play as an increasing number of home purchases move online to niche DTC companies.