Home Furnishings & Improvement Marketer’s Playbook

In the Home Furnishings & Improvement Marketer’s Playbook, we explore marketing insights and strategy through the lens of these microsegments created within the Ignite Platform™: 

  • How brand marketers can use Resonate’s fresh, targeted data to focus on acquisition through ad placement and messaging. 
  • How nuanced segmentation empowers marketers to reach the right audiences with the right promotions and on the right channel. 
  • The impact of digitization and the role that direct-to-consumer could play as an increasing number of home purchases move online to niche DTC companies.  

Home Improvement Marketer's Guide