How Agencies Should React in Uncertain Times: Dealing With Consumer Anxiety and Fear

These are uncertain times. COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way agencies and brands approach marketing. How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate? AI and continuous consumer survey research provide real-time insights in a marketing environment that is changing daily.

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Your Desk!

Watch Resonate SVP Jonathan Ricard, along with leaders from agencies across the country, for a frank discussion on quickly emerging consumer trends in health habits, finances, dining out, emergency shopping and more. You’ll find out about:

  • How agencies can better manage uncertainty

  • How consumer online behavior is changing as a result of coronavirus

  • Early results from Resonate's connected flash survey on COVID-19

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