From Rushed to Resistant: How Eager Are Consumers to Reopen America?

Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

Your customers and prospects are in a state of limbo. They’re trying to make sense of phased reopening plans and assessing their level of comfort. Are they ready to dine outside? Will they plan a summer road trip? Do they always wear their mask in public?

These decisions are impacting consumers’ daily lives –– which means they’re impacting your strategy for the weeks, months and even years ahead. Resonate’s proprietary, AI-driven data gives you real-time insights into exactly what consumers are feeling today. 

In our report, From Rushed to Resistant: How Eager Are Consumers to Reopen America?, you’ll find:  

  • Up-to-the moment findings on varying consumer comfort levels when it comes to reopening the economy, broken down into four groups: Reopen Rushers, Reopen Ready, Reopen Reluctant and Reopen Resistant 
  • The demographics, values, psychographics and motivations that drive each group 
  • How each group is reacting to the pandemic and how it’s affecting their day-to-day behavior and decisions 

Download From Rushed to Resistant: How Eager Are Consumers to Reopen America? today to uncover real-time data on who is and isn’t ready for reopening.  

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