How Political Campaigns Should React in Uncertain Times: Navigating Shifts in Voter Values

Values drive votes, and in times of crisis, values change.

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Not surprisingly, the coronavirus pandemic has brought unprecedented uncertainty, and many U.S. voters have reevaluated what matters. What does a possible shift in values mean for the American electorate? Does it change which issues drive voters to the ballots?  

Using results from the largest standalone National Consumer Study specific to constituent sentiment surrounding COVID-19, Resonate analyzed how it will impact races up and down the ballot this election season.  

In our on-demand webinar, How Political Campaigns Should React in Uncertain Times: Navigating Shifts in Voter Values, Brent Waddington, Director of Research and Operations at Resonate, and Shane D’Aprile, co-owner of Campaigns and Elections, discuss: 

  • How changing voter sentiment will influence elections 
  • Voter perception of the government’s response 
  • Are voters now more open to social policy positions? 

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