U.S. Consumers Are More Concerned with the Economic Impact of Covid-19 Than Their Health

80.39% of consumers are concerned with the economic-related impacts, while 63.5% are concerned with the health impact.

All facets of life are feeling the effects of COVID-19 and the personal finances of Americans is no exception. How does this directly affect your accountholders and prospects? How are they reacting to economic uncertainty when it comes to their personal finances? It’s critical to have a deeper understanding, especially in times of crisis, in order to earn their trust and loyalty.

Using Resonate’s comprehensive study on understanding consumer sentiment during COVID-19, we looked at the analysis of four groups of consumers to gain insight on how banks and lenders can connect with customers and prospects during this critical time. 

In our latest financial services executive brief, How to Engage and Retain Your Account Holders Amid Crisis, we looked at these consumer segments: 

  • Consumers with financial anxiety 

  • Consumers searching for content about 401K withdrawal and penalties 

  • Consumers likely to apply for a loan 

  • Consumers increasing their savings 

Engage and Retain Account Holders Brief