U.S. Consumers Are More Concerned with the Economic Impact of Covid-19 Than Their Health
80.39% of consumers are concerned with the economic-related impacts, while 63.5% are concerned with the health impact.
Using Resonate’s comprehensive study on understanding consumer sentiment during COVID-19, we looked at the analysis of four groups of consumers to gain insight on how banks and lenders can connect with customers and prospects during this critical time.
In our latest financial services executive brief, How to Engage and Retain Your Account Holders Amid Crisis, we looked at these consumer segments:
Consumers with financial anxiety
Consumers searching for content about 401K withdrawal and penalties
Consumers likely to apply for a loan
Consumers increasing their savings