Case Study: Driving Growth in Direct Mail: How Resonate Helped a Leading Provider Outperform the Competition

Facing challenges with traditional data sources, complex segmentation, and internal resistance to change, this leading direct mail provider needed a solution that would enhance campaign performance and drive sustainable growth.

This case study explores how the client implemented a phased strategy focused on data innovation and practical implementation resulting in: 

  • Enhanced Behavioral Insights including high-value customer segments like nontraditional Medicare Advantage consumers and high-potential home service customers. 

  • Improved Campaign Performance leveraging enhanced targeting and segmentation resulted in higher conversion rates across key verticals and a 22% sales life. 

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