Values-Based Marketing for Purpose-Driven Brands

We're living in a time of massive social change. Employees are leaving companies not aligned with their values en masse for others that offer a greater sense of purpose. Consumers are banding together to boycott brands whose values differ from theirs. Investors aren't hesitating to divert assets to companies that show long-term ESG commitments. The WHY behind consumers' decisions to choose or abandon a brand has never been more important.

As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? The answer is in the data—rich, recent, relevant data on what consumers genuinely value. In the Marketer's Guide to Personal Values, you'll learn:  

  • How the Resonate Personal Values Report helps create better connections  
  • Why personal values are dependable drivers of purchase decisions  
  • How personal values reveal significant differences among similar consumers  

Download the guide and start connecting with consumers on a deeper level. 

GET THE INSIGHTS