Marketer's Guide

The 2019 Game Plan for Attracting New Customers   


Customer acquisition can be expensive and difficult to measure but it doesn’t have to be.

When it comes to acquiring new customers, brands face significant hurdles, including disintermediation, rising customer acquisition costs and declining customer lifetime value. Marketers need fresh acquisition strategies that can reach consumers in new and different ways, leading to faster conversions and stronger, more lasting connections with those new customers.