Marketer's Guide

The 2019 Game Plan for New Customer Acquisition


Customer acquisition strategies can be expensive and difficult to measure, but they don't have to be.

When it comes to acquiring new customers, brands face significant hurdles, including rising customer acquisition costs and declining customer lifetime value. Marketers need fresh acquisition strategies that can reach consumers in new and different ways, leading to faster conversions and stronger, more lasting connections with those new customers.     

More and more companies are turning to deep machine learning insights to guide their customer acquisition strategy. These insights help marketers focus on more meaningful engagement with prospective customers based on the values and motivations that guide their daily decisions. This goes way beyond basic demographics, purchase data and analyst reports.  

In the Marketer’s Guide: How Deep Consumer Insights Help Brands Acquire New Customers, you’ll learn:

  • The biggest customer acquisition challenges facing marketers today
  • How person-level insights provide better ways to understand and engage with consumers
  • How to measure an customer acquisition strategy's effectiveness in ways that make sense

Download your copy of the Marketer’s Guide: How Deep Consumer Insights Help Brands Acquire New Customers and breathe new life into your acquisition strategy.