Loyalty programs need a fresh start with relevant, more personal rewards for today's consumers.
Membership growth in loyalty programs is starting to slow down in the U.S., which means the loyalty market is maturing and consumers are wanting more from these programs. Brands need to up their game to keep current customers, attract new ones and increase their customer lifetime value.
Dynamic consumer insights help create a new era of loyalty programs where the rewards are relevant and evolve as consumers’ product and shopping preferences change. With consumer insights that provide a deep understanding of why people buy what they buy, along with a continuously updated view of what consumers value most, brands can offer loyalty programs that resonate with existing and prospective members.
In the Marketer’s Guide: How Deep Consumer Insights Improve Loyalty Program Performance, you’ll learn:
Download your copy of the Marketer’s Guide: How Deep Consumer Insights Improve Loyalty Program Performance and breathe new life into your loyalty program.