Marketer's Guide

Drive Better Results From Your Customer Loyalty Program   


Consumer Loyalty programs need a fresh start with relevant, more personal rewards for today's shoppers.

Membership growth in loyalty programs is slowing down in the U.S., which means the loyalty market is maturing and consumers are being left wanting more. Brands need loyalty program insights to up their game to keep current customers, attract new ones and increase their customer lifetime value.  

AI-driven consumer loyalty program insights can help drive a new era where loyalty rewards are relevant and evolve as consumers’ product and shopping preferences change. With consumer insights that provide a deep understanding of why people buy what they buy, along with a continuously updated view of what consumers value most, brands can offer loyalty programs for business that truly resonate with existing and prospective members.

In the Marketer’s Guide: How Deep Consumer Insights Improve Loyalty Program Performance, you’ll learn:  

  • How to retain loyalty program members with personalized rewards based on their interests and hobbies  
  • Strategies for how to attract new loyalty program members with relevant marketing based on Resonate's continuously updated insights of 200 million U.S. adult consumers  
  • Ways to keep your consumer loyalty programs fresh with dynamic rewards and perks based on your customers’ evolving preferences  

Download your copy of the Marketer’s Guide: How Deep Consumer Insights Improve Loyalty Program Performance and breathe new life into your customer loyalty program.