What Marketers Must Know About Personal Values

Personal values play a critical role in shaping stronger consumer connections

You know your customers pretty well. But do you understand the values and motivations that drive their decisions? Marketers need to find new and innovative ways to connect consumers with your brand. Customer understanding has evolved beyond demographics and purchase data, and now brands must account for their emotional motivations. Once you understand the why that drives the what behind human decisions, you can develop the right kinds of offers, messaging and overall experiences to influence a consumer’s decision to choose your brand over your competitors.

So how do you learn and apply the why behind consumer decisions? The Resonate Personal Values Report provides a roadmap. It reveals the top personal values influencing a shopper’s decision to choose, buy, advocate or abandon a brand. Knowing the personal values of your current and prospective customers helps identify upsell and cross-sell opportunities and increases loyalty and customer lifetime value.

In the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections, you’ll learn: 

  • How the Resonate Personal Values Report helps create better connections 
  • Why personal values are dependable drivers of purchase decisions 
  • How personal values reveal significant differences among similar consumers 

Download your copy of the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections and start connecting with consumers on a deeper level. 

Marketer's Guide