What Marketers Must Know About Personal Values
Personal values play a critical role in shaping stronger consumer connections
So how do you learn and apply the why behind consumer decisions? The Resonate Personal Values Report provides a roadmap. It reveals the top personal values influencing a shopper’s decision to choose, buy, advocate or abandon a brand. Knowing the personal values of your current and prospective customers helps identify upsell and cross-sell opportunities and increases loyalty and customer lifetime value.
In the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections, you’ll learn:
- How the Resonate Personal Values Report helps create better connections
- Why personal values are dependable drivers of purchase decisions
- How personal values reveal significant differences among similar consumers
Download your copy of the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections and start connecting with consumers on a deeper level.