What Marketers Must Know About Personal Values

So how do you learn and apply the why behind consumer decisions? The Resonate Personal Values Report provides a roadmap. It reveals the top personal values influencing a shopper’s decision to choose, buy, advocate or abandon a brand. Knowing the personal values of your current and prospective customers helps identify upsell and cross-sell opportunities and increases loyalty and customer lifetime value.

In the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections, you’ll learn: 

  • How the Resonate Personal Values Report helps create better connections 
  • Why personal values are dependable drivers of purchase decisions 
  • How personal values reveal significant differences among similar consumers 

Download your copy of the Marketer’s Guide: Understanding the Critical Role of Personal Values in Shaping Stronger, Lasting Consumer Connections and start connecting with consumers on a deeper level. 

Marketer's Guide