Pop Goes the Media Bubble
Using Digital Advertising to Combat Echo Chambers
As the U.S. electorate increasingly turns to digital for political news and engagement, a media bubble phenomenon is increasing its reach and intensity throughout the country. Readers and viewers hear what they want to hear –– and that’s all they hear. Think of your news feed on Facebook and expand that out to all channels a person hears and sees on a daily basis. These media bubbles create soundproof echo chambers which make it difficult for persuasion messages to reach people.
These media bubbles have created private channels in our political discourse. Channels that are weaponized by partisan publishers who place extreme demands on voters, while effectively shielding them from the opposition.
At Resonate, we have developed the capability to leverage the most advanced artificial intelligence to identify, analyze, and disrupt media bubbles in real-time.