Mid-Year Resonate State of the Consumer Report
The Rise of the Budget-Conscious Consumer
This change has serious implications for marketers, especially with the 2024 holiday shopping season on the horizon. This shift in what consumers value is subtle, and it presents data gaps that will be difficult to fill without the right information.
In this brand-new State of the Consumer Mid-Year Report, you’ll gain the insights you need to close those data gaps and effectively target consumers based on what they care about right now: Price. Knowing how to reach budget-conscious Americans will result in not just compelling marketing campaigns, but increased customer retention and ROI.
Targeting budget-conscious consumers and creating winning holiday marketing campaigns starts with learning everything there is to know about them. Download the new report today.