Road to the Midterms: Winning Over Voters in 10 High-Impact Primary States

Primaries are no longer about persuasion at scale; they’re about precision, speed, and turnout. This report breaks down who votes in non-presidential primaries, what motivates them, and which issues actually move them across 10 of the most consequential states shaping the 2026 midterms.

Why This Report Matters for 2026: 

The 2026 primaries will be crowded, expensive, and fast-moving. Across hundreds of open Senate, House, and gubernatorial races, the margin of victory will come down to turnout, not awareness. 

This report helps campaigns, committees, and advocacy organizations answer the most important questions before primary day: 

  • Which voters reliably turn out in non-presidential primaries? 

  • What issues actually influence their vote? 

  • How do motivations differ state by state? 

  • Where should we focus message, media, and field resources? 

Rather than relying on outdated assumptions or national averages, this report gives you state-specific, primary-specific voter intelligence, so you can act early and act decisively. 

Get the Report

 

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