How Media Matters Worldwide Built an Insights Practice to Gain a Competitive Edge

Keeping a pulse on how consumer behaviors, values and preferences are changing across industries is vital to agency growth. Establishing an insights practice that prioritizes data-driven strategies can give agencies of any size a competitive edge, according to Sara Owens, VP of Analytics and Data Sciences at Media Matters Worldwide.

Discover how they leveraged AI-powered data to drive performance using real-life client examples: 

  • Enhanced segmentation - 74% of a perishable food delivery brand’s target audience does not buy groceries online. See how Media Matters transformed this insight into action.   
  • Market sizing – 1.8M of the 9M outdoor athletes who are environmental activists are brand shoppers. See how Media Matters capitalized on the opportunity to reach 7.2M consumers.  
  • Insights-driven media planning - Learn how direct, precise activation of custom beer-drinking audiences drove media campaign performance that wowed a high-value client. 

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