More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities
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Are your clients connecting with multicultural audiences in a way that speaks directly to their experience? Does your agency segment, plan and strategize around cultural nuances and sensitivities?
Hosted by Adweek, Resonate’s Ericka Podesta McCoy sat down with (well, virtually...) Alma’s Head of Strategy, Angela Rodriguez, to discuss tailoring multicultural messages to ethnic microsegments in today’s marketing. You’ll learn
- How to identify and understand evolving cultural microsegments
- How Alma brings segmentation from paper to reality
- Ways to use AI-driven data and research to empower your teams with more effective multicultural consumer insights
Watch More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities on-demand today and level up your multicultural strategy.