Moving the Needle: Using Fresh Data to Bolster Vaccine PSAs

Resonate’s same data that’s used by top brands and political campaigns to win American hearts and minds can be used to bolster vaccine PSA effectiveness and efficiency.

We have real-time data on when and if Americans are comfortable getting the vaccine. For those who are hesitant, we can discern the personal values, psychological drivers, and other human-level insights informing that decision. Plus, we know exactly where they consume media – and how it influences them.

Download to find out:

  • How Americans feel about the state of the pandemic and its effect on health and the economy
  • If and how soon they’d get the vaccine once available
  • The demographics, psychographics, and media diet of vaccine-resistant Americans
  • Five strategies that could persuade the vaccine-resistant by reaching them with the right message on the right channels