Moving the Needle
How to reach the vaccine-hesitant and -resistant
This report breaks the unvaccinated into two: those who plan to get vaccinated but haven’t and those who say they never will. Our real-time data on these nuanced groups includes their personal values, psychological drivers, media diets, and more insights you can use to appeal to each audience effectively and efficiently.
- How Americans feel about the current state of the pandemic and COVID-19 vaccines
- The personal values, demographics, psychographics, and media diets of vaccine-hesitant and vaccine-resistant Americans
- Five data-driven tips for reaching the unvaccinated with the right message on the right channels
Download Moving the Needle today.