Moving the Needle

How to reach the vaccine-hesitant and -resistant

What will it take to persuade unvaccinated American adults to get the shot and help put an end to this pandemic? Resonate’s data used by top brands and organizations to win over Americans can be used to boost the vaccination rate.

This report breaks the unvaccinated into two: those who plan to get vaccinated but haven’t and those who say they never will. Our real-time data on these nuanced groups includes their personal values, psychological drivers, media diets, and more insights you can use to appeal to each audience effectively and efficiently. 

You’ll learn: 

  • How Americans feel about the current state of the pandemic and COVID-19 vaccines 
  • The personal values, demographics, psychographics, and media diets of vaccine-hesitant and vaccine-resistant Americans 
  • Five data-driven tips for reaching the unvaccinated with the right message on the right channels 

Download Moving the Needle today. 

GET THE REPORT