Moving the Needle
How Americans feel about vaccines today + 5 ways to reach the vaccine-hesitant, updated March 2021
Resonate’s same data used by top brands and political campaigns to win American hearts and minds can be used to bolster vaccine PSA effectiveness and efficiency.
We have real-time data on when and if Americans are comfortable getting the vaccine. For those who are hesitant, we can discern the personal values, psychological drivers, and other human-level insights informing that decision. Plus, we know exactly where they consume media.
Download to find out:
- How Americans feel about the state of the pandemic and its effect on health and the economy
- If and how soon Americans would get the vaccine once available
- The demographics, psychographics, and media diet of vaccine-hesitant Americans
- Five tips for reaching the vaccine-hesitant with the right message on the right channels