The New Consumer Activist
What This Means For Your Client’s Brand
As concerns over social issues rise and evolve over time, in an already turbulent time, massive numbers of the U.S. population are uniting and finding their voice to bring about meaningful change. It’s important that your clients have a deep understanding of their customers and prospects during this time so they can respond appropriately. Consumers today want a brand’s values to align with theirs.
Jonathan Ricard, SVP of Agency at Resonate, presented on this topic at Mirren Live in mid-July. He revealed insight into this influential new mindset sweeping the country and gave agencies the tools to uncover more relevant consumer insight and provide better strategic counsel to clients.
Want exclusive access to this insights-packed presentation? Watch it on-demand today.