Turning Gen Z Insights Into Voter Turnout

How Omara Strategy Group Partnered with Resonate to Drive a High-Impact Media Campaign

Reaching young voters isn't just about being on the right channels—it’s about understanding what drives them to act. Learn how Omara Strategy Group partnered with Resonate to identify, target, and mobilize 18–24 year-olds in 11 key states during the 2024 presidential election cycle.

Inside This 2025 Reed Award-Winning Campaign: 

  • How Resonate uncovered the values and motivations of registered vs. unregistered Gen Z voters 

  • The specific issue priorities and media habits that shaped channel spend strategy 

  • How real-time insights enabled mid-cycle optimization to outperform benchmarks on CTV, Instagram, and more 

  • What precision targeting delivered: 10M+ video completions, 100K+ clicks, and 88.5% VCR 

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