The Art of the Influence: How Personal Values Drive Election Success

One of the secrets behind President Trump’s success in the 2024 election was his ability to modify his message to reflect the values of the audience he was speaking to at the time. This effective strategy helped him win over voters who had previously voted for Biden in 2020 and aided him in galvanizing more young male voters to check off his name come election day. But it’s proven surprisingly hard to replicate when other politicians have tried.

Couching your message in terms of an audience’s personal values is crucial for winning over Americans, who voted based on how they feel about the issues, their personal lives, and even the politician in front of them. In this report, you’ll learn: 

  • The personal values of the major audiences who propelled Trump to victory 

  • Clear examples that show why and how his message was so compelling 

  • How you can increase the success of your campaign by incorporating personal values insights 

Get the Guide