The Playmaker's Guide to Deep Consumer Data

For example, it's easy to assume March Madness viewers are primarily diehard male fans—and you'd be right. However, 1 in 3 NCAA fans who watched the 2021 finals was a woman with unique media consumption and spending habits. Understanding female sports fandom is vital to brands and sponsors interested in connecting with this demographic as the number grows. 

But that's the thing with flat demographics; stopping there won't uncover unique audience value, and it won't attract today's advertisers. 

If you're CBS Sports or Turner Sports, you can prove your network's value by showcasing your advertiser's desired target audience. Show the profound viewer insights advertisers may not know themselves.  

Download the report to learn how it's done by diving deep into the nuances between women and men who tune into March Madness.