Pop Goes the Media Bubble: Using Digital Advertising to Combat Echo Chambers
As the U.S. electorate increasingly turns to digital for political news and engagement, the media bubble phenomenon is increasing its reach and intensity throughout the country.
These private channels in our political discourse are weaponized by partisan publishers who place extreme demands on voters, while effectively shielding them from the opposition.
At Resonate, we have developed the capability to leverage the most advanced artificial intelligence to identify, analyze, and disrupt media bubbles in real-time.
In this free report, we cover:
Understanding digital media bubbles in modern politics
How to leverage behavioral intelligence to identify bubbles in real-time
How to leverage the most sophisticated targeting strategies to change voter behavior by selectively targeting the voters in their respective bubbles based on what they most care about.