Pop Goes the Media Bubble: Using Digital Advertising to Combat Echo Chambers

As the U.S. electorate increasingly turns to digital for political news and engagement, the media bubble phenomenon is increasing its reach and intensity throughout the country.

Readers and viewers hear what they want to hear – and that’s all they hear. Picture your news feed on Facebook and expand that to all channels an individual hears and sees daily. Media bubbles create soundproof echo chambers, making it difficult for persuasion messages to penetrate.

These private channels in our political discourse are weaponized by partisan publishers who place extreme demands on voters, while effectively shielding them from the opposition. 

At Resonate, we have developed the capability to leverage the most advanced artificial intelligence to identify, analyze, and disrupt media bubbles in real-time. 

In this free report, we cover: 

  • Understanding digital media bubbles in modern politics 

  • How to leverage behavioral intelligence to identify bubbles in real-time 

  • How to leverage the most sophisticated targeting strategies to change voter behavior by selectively targeting the voters in their respective bubbles based on what they most care about.  

Get the report!