The 2026 Growth Outlook

Predicting the Moments That Matter

The economic volatility and seesawing tariffs and trade policies that were the hallmarks of last year resulted in an economy experts are referring to as “K-shaped.” Here’s what this means for marketers: Going into 2026, traditional consumer audiences are shifting, and you’ll need to segment and strategize with affordability in mind. The businesses that adapt to reflect the needs of both budget-conscious consumers and those who can afford to spend more will be the ones that thrive this year.

Resonate’s 2026 Predictions Report is focused on providing data-driven insights and deep consumer dives you can use to directly impact your bottom line. Inside, you’ll explore: 

  • Five major predictions that will affect marketers and their agency partners in 2026, covering the economy, retail, travel, financial services, real estate, the housing market, wellness, and more 

  • What the changes of 2025 mean for marketers in 2026 

  • Tips and strategies brands and agencies can use to be successful this year 

  • How to target five key audiences who will play major roles in the year’s business landscape 

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