10 AI-Powered Voter Segments You Need to Win in 2024 Primaries

2024 is poised to be another unprecedented and unpredictable election cycle. There hasn’t been a landslide election for the US president since Ronald Reagan won in 1984. In fact, in 2020, the margin was much smaller. President Biden got 51.3% of the votes compared to former President Trump’s 46.8%. Third-party candidates picked up just 1.8%. With margins that slim, a few votes make a BIG difference. There has never been a more critical and crucial time to be able to target key persuadable voters.

At Resonate, we’ve identified 10 unique voter segments that campaigns and candidates will need heading into the 2024 primary election cycle, including:

  • Legacy Liberals
  • NextGen Changemakers
  • Issue-Driven Influenceables
  • America-First Patriots

Resonate’s proprietary, AI-powered voter intelligence is tracking these voters in real-time because we know a turn of the news cycle can significantly impact voter behavior or intent. The key voter segments outlined in this report are available for immediate activation across all programmatic digital channels, including CTV.

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