10 AI-Powered Voter Segments You Need to Win in 2024 Primaries

At Resonate, we’ve identified 10 unique voter segments that campaigns and candidates will need heading into the 2024 primary election cycle, including:

  • Legacy Liberals
  • NextGen Changemakers
  • Issue-Driven Influenceables
  • America-First Patriots

Resonate’s proprietary, AI-powered voter intelligence is tracking these voters in real-time because we know a turn of the news cycle can significantly impact voter behavior or intent. The key voter segments outlined in this report are available for immediate activation across all programmatic digital channels, including CTV.