Let’s Get Real About Your Data

Advances in AI are changing the way brands and agencies gather and activate consumer insights.

Traditional data sources just can’t keep up with real people living their full lives. You may know that a customer ordered a new pair of jeans and used a holiday promo code, but you probably don’t know that they also just sent a kid to college, bought an electric car, recently paid off their student loans, love to garden, watch Hulu and value sustainability.