Real-Time Voter Intelligence Won the Race in NE-2

Download our latest case study to see how values-driven voter insights are crucial to winning tight races.

As candidates race towards 270 electoral votes, particular districts emerge as bellwethers. Omaha, Nebraska is one of those. That’s why Democracy Preservation Initiative (DPI), a Super PAC supporting President Elect Joe Biden, focused their efforts on the NE-2 congressional district as key in cementing the course of the election.

DPI worked with Resonate to target voters on an individual level and ended up swinging the district by over 9% from 2016. 

In this case study exploring the Biden win in NE-2, you’ll learn: 

  • Why NE-2's one electoral vote was a game-changer for Biden’s win 
  • How DPI targeted voters on a granular level with videos targeting specific pandemic worries  
  • Why leaving behind stale voter file data and tapping into Resonate’s deep, real-time understanding of voter sentiment made the difference in a year unlike any other 

Want to learn more about DPI’s success in NE-2 and how Resonate’s fresh, relevant data goes beyond Republican and Democrat voter files to message on an individual level? Download Leveraging Values to Identify and Target Persuadable Voters and Win a Critical Electoral Vote, today. 

GET THE CASE STUDY