Case Study: Using Data to Craft Values-Driven Advertising Copy
How Red Door Interactive used Resonate data to craft a values-driven advertising campaign for Titleist Vokey Wedges.
This advertising copy is the result of hyper-targeted audience insights that go beyond flat demographics. In this agency case study, learn how Red Door Interactive crafted an effective, resonant tagline for golf brand Titleist, by:
- Drilling down to core values, including dependability, honesty, and trust
- Centering their message around quality, a key purchase driver for this audience
- Using values and motivations to connect a specific product to a target consumer
Download Using Data to Craft Values-Driven Copy today to learn how values could score a hole-in-one for your brand’s messaging.