Case Study: Using Data to Craft Values-Driven Advertising Copy

How Red Door Interactive used Resonate data to craft a values-driven advertising campaign for Titleist Vokey Wedges.

“For those who refuse to compromise.” Just 6 carefully crafted words connect a consumer’s feeling and values with a brand, driving engagement and building loyalty.

This advertising copy is the result of hyper-targeted audience insights that go beyond flat demographics. In this agency case study, learn how Red Door Interactive crafted an effective, resonant tagline for golf brand Titleist, by: 

  • Drilling down to core values, including dependability, honesty, and trust 
  • Centering their message around quality, a key purchase driver for this audience 
  • Using values and motivations to connect a specific product to a target consumer 

Download Using Data to Craft Values-Driven Copy today to learn how values could score a hole-in-one for your brand’s messaging. 

 

Download the Case Study