Resonate Segments

Demographic Audiences Audiences based on various demographic characteristics.
In-Market Audiences Connect with ready-to-engage consumers who
are actively in-market to buy across industries.
Lifestyle & Interest Audiences Segments based on interests across various categories, such as tech, sports, travel and more.
Shopper Audiences Shopping behaviors and brands, including general retail, apparel, and financial services.
Premium Health Audiences Premium Health Audiences including health conditions, health behaviors, healthy living and more.
Premium Political & Advocacy Audiences Premium Political & Advocacy Audiences including hot button issues, voting behaviors, propensity to vote, party affiliation and more.

 

The Resonate Advantage

Resonate Segments deliver real-time intent and interest signals so that you can connect with ready-to-engage consumers at the peak of purchase consideration to increase campaign performance.

How It Works

  • If you are already working with one of the DSPs listed below, you can buy Resonate Segments in the Third Party Data and/or Audience section: The Trade Desk, Google, StackAdapt, AdTheorent, Teads.tv, Verve, Kargo.
  • If you work with a different DSP, send Resonate your account details and we will grant you access to the segments.

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