Resonate Segments: Meet the Organic Millennial Moms

Here's a snapshot of the Organic Millennial Moms consumer segment: 

  • Brand loyalists: 73% prioritize brand over price 

  • Social media savvy: Influencer marketing on Facebook sways their decisions (3x more likely to be influenced) 

  • Health-conscious: Non-dairy milk consumption is 3x higher than average 

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