The Resonate Taxonomy

Connect your data to 14,000+ deep insights on 230M+ U.S. consumers across 21+ verticals.

Resonate’s core consumer intelligence data set is derived from the US Consumer Study where we carefully curate 14,000+ attributes that reveal the Human Element of your audiences – the what that drives the why.

There are 21+ verticals including Health & Wellness, Financial Services, Retail, ESG, CPG, Travel, Technology, Telecom, Media & Entertainment and more with pyschographics around values and motivations, consumer preferences, media habits, life stage, home & family and many more to help you uncover a holistic, nuanced view of your customers and prospects.

Want to know just how much you can learn about today’s consumers? Download a summary of our taxonomy

Download Resonate Taxonomy Summary