Retail During Reopening: Who is Ready to Buy, Where Will They Do It and How Will You Need to Engage with Them?

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From small business to big box stores, the U.S. retail economy during the COVID-19 crisis has shifted to online shopping, curbside pickup and marketing geared towards the at-home life. Now, as we look to reopen, retail brands need Resonate’s one of a kind, continuously updated consumer sentiment data to stay relevant. A few weeks old is behind the curve. 

Watch Resonate's Chief Revenue Officer, Jason Schneider, for a dive into real-time, AI-driven consumer intelligence on behavior in the retail market during the COVID-19 crisis. We’ll dive into the most up-to-date insights from the National Consumer StudyTM, including: 

  • What types of stores should consider opening first and what do their best customers want to buy? 
  • What are the profiles of customers willing to invest in retail goods like home improvement, apparel or other goods right now? What about those who are ready to go back to a gym or visit a spa? 
  • How are consumers returning to the market online and in stores, and who prefers to pick up items vs. have them delivered. What types of retailers need to offer curbside pickup to thrive? 
  • How will geography affect your consumer strategy during reopening? 

 

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