Retail Segmentation Guide

How an Effective Consumer Segmentation Strategy Will Help You Build Brand Relevance


According to Mostia, Consumers with an emotional connection to a brand have a 306% higher customer lifetime value.

Giving consumers the right product at the right time isn’t enough anymore, it’s about forging a lasting emotional connection with them. By using AI-driven consumer intelligence, brands and retailers zero in on specific critical segments and convert them more efficiently.

In our co-branded guide with Retail TouchPoints, The New Era of Customer Segmentation: Build Relevance by Creating an Emotional Connection, you’ll learn about practices for creating an effective consumer segmentation strategy.

Download your copy of the Retail Touchpoints consumer segmentation guide today.