Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth
In a webinar with AdWeek, we talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans. The webinar, Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth, is now on-demand. You’ll find out:
- How Dieste converts data into actionable insights
- Ways to leverage real-time data to win and retain business
- Best practices for scaling target audience development while saving time
The webinar panelists include: Scott Gassert, General Manager of Media Interception at Dieste and Erick McCoy, Chief Marketing Officer of Resonate.
Speaker: Ericka McCoy, Chief Marketing Officer, Resonate
Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.