Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth

The most successful agencies leverage deep, AI-powered data to drive better client performance and win new business. Multicultural marketing leader Dieste wields a human-centered approach to developing more robust personas to drive strategically targeted content and double audiences for leading brands. How do they do this? By using Resonate’s consumer intelligence platform to gain a deeper understanding of their target consumers.

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In a webinar with AdWeek, we talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans. The webinar, Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth, is now on-demand. You’ll find out:

  • How Dieste converts data into actionable insights
  • Ways to leverage real-time data to win and retain business
  • Best practices for scaling target audience development while saving time

The webinar panelists include: Scott Gassert, General Manager of Media Interception at Dieste and Erick McCoy, Chief Marketing Officer of Resonate.

Speaker: Ericka McCoy, Chief Marketing Officer, Resonate

Ericka McCoy, Chief Marketing Officer, is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.

On Demand Webinar