The most successful agencies leverage deep, AI-powered data to drive better client performance and win new business. Multicultural marketing leader Dieste wields a human-centered approach to developing more robust personas to drive strategically targeted content and double audiences for leading brands. How do they do this? By using Resonate’s consumer intelligence platform to gain a deeper understanding of their target consumers.
In a webinar with AdWeek, we talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans. The webinar, Social Tribes and Insight Vibes: How Dieste Drives Multicultural Audience Growth, is now on-demand. You’ll find out:
The webinar panelists include: Scott Gassert, General Manager of Media Interception at Dieste and Erick McCoy, Chief Marketing Officer of Resonate.