2023 State of the Multicultural Consumer

Your guide to understanding nuances of diverse audiences with AI-powered data

The US is more diverse than ever, so relying on broad generalizations sets you up for marketing that falls flat and risks missteps. The new Resonate State of the Multicultural Consumer: AI-Powered Data Reveals the Nuances of Diverse Audiences can help prevent mistakes.

Using Resonate AI-powered data, we took a deeper look at one of our major 2023 consumer segments to focus on three of the top ethnic groups in America.  

In this report, you will meet three nuanced multicultural audiences and learn: 

  • How to segment & connect with individuals driven by diverse values, behaviors, preferences & intentions 
  • Why going beyond flat demographics is critical to your messaging, offers, customer experience & overall strategy 
  • How to actively transform multicultural data into insights that generate better understanding, marketing, predictions & results 

Get the Report!