Consumer, Disrupted: State of the Consumer 2021

How do you connect in a world of constant crisis?

2020 brought us to the term 'COVID-19'. It tested us socially and politically. Consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like? What will we take with us, perhaps for the better?

The State of the Consumer 2021 looks at the pandemic consumer or, as we’re calling them, the disrupted consumer. A consumer disrupted by COVID-19, political unrest, and more. We’ll explore:  

  • Who is the disrupted consumer and what do they value? 
  • How has the retail experience evolved? 
  • What is the impact and influence of social media when it’s a primary form of connection? 
  • When tensions run high, should brands speak out? 
  • Who were the brand category winners and losers of 2020? What does that mean for 2021? 

Download Consumer, Disrupted: State of the Consumer 2021 today to meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.  

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