Just Released: State of the Consumer 2022
Overwhelmed, Influenced, and Values-Driven: Critical Insights on Current Consumer Sentiment
We’re looking at three AI-driven sentiment segments that will show up in your audience this year. Your ability to understand these segments and successfully target them will determine your success in 2022.
In this report, you’ll meet the three states of consumer sentiment and learn:
- How they are similar, how they are different, and where they might surprise you
- The core personal values that drive their decision making
- How purchasing behaviors, personal drivers, and motivations come together for effective strategy, creative, product development, and communication
- Why AI-driven brands are poised to keep up with brand loyalty trends and drive revenue growth in 2022