Bi-Annual State of the Consumer Report
Exploring critical influences on today’s shopper
Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services.
Resonate uncovered and analyzed four audiences using an AI-driven consumer intelligence platform. These consumers are influenced by various factors:
- Activist shoppers
- Personal values shoppers
- Advice-seeking shoppers
- Blog-obsessed shoppers
Read the Bi-Annual State of the Consumer Report and start developing actionable strategies to gain more influence and connect more effectively with consumers.