The State of Your Customer
We Need the Human Element Now More Than Ever
With increased brand visibility online, consumers are now empowered to both advocate for and speak out against brands and retailers based on value alignment. Resonate’s latest report focuses on this rise in consumer activism and how values-driven messaging will help your brand cement a deeper relationship with consumers.
In this report you’ll learn:
- Motivations, values and more of the Consumer Activist and Equalizer segments
- How consumer activism differs by issue, generation and industry
- Why brands must be authentic when they take a stand on an issue
Download your copy of The State of Your Customer today to learn about the rise of purpose-driven brands and the increasing influence of consumer activism.