The State of Your Customer

We Need the Human Element Now More Than Ever

2020 has been a year of unrest. From the coronavirus pandemic to the fight against systemic racism, Americans are facing a rapidly changing new reality. And, this doesn’t just affect us on a personal level: 73% of U.S. consumers believe brands should take a stand on issues that reflect their core values.

With increased brand visibility online, consumers are now empowered to both advocate for and speak out against brands and retailers based on value alignment. Resonate’s latest report focuses on this rise in consumer activism and how values-driven messaging will help your brand cement a deeper relationship with consumers.  

In this report you’ll learn: 

  • Motivations, values and more of the Consumer Activist and Equalizer segments
  • How consumer activism differs by issue, generation and industry
  • Why brands must be authentic when they take a stand on an issue

Download your copy of The State of Your Customer today to learn about the rise of purpose-driven brands and the increasing influence of consumer activism. 

Download State of the Consumer