Are you guilty of targeting voters based on outdated right and left assumptions?

In such a divisive time in politics it’s essential to focus on the issues that matter most to your critical voter segments in order to win big in 2020. Running a campaign based on the eroding right and left axis completely disregards the idea that voters are individuals with unique motivations, views and values. Resonate's real-time AI-driven platform is showing a lot more crossover among voters in policy areas than meets the eye, and deep voter insights will help you uncover those overlapping issues.

In our latest campaign guide, The Race For 2020: Navigating the Erosion of the Left/Right Divide, you’ll learn:

  • The issues that many voters agree on, no matter where they are on the political spectrum
  • The importance of focusing on the issues over political party
  • How to identify, target and win over persuadable voters you thought you’d lost to the other side

Get your campaign guide