From Coronavirus to Cookies: Connect, Compel & Convert in a Privacy-Safe World
You’re facing some daunting challenges as a data-driven marketer. Externally, the roller coaster of the last 15 months is now ending in a pile of cookie crumbs. Internally, you’re trying to unify and enrich your data, identify opportunities and threats to your ability to acquire and retain customers, and hit your KPIs.
But, how do you do that in a disrupted landscape? To drive best-in-class marketing, you need to connect with customers and prospective customers, and to connect, you need to understand. Learn how to empower yourself by harnessing the power of your data. Enrich first- and third-party data with the fresh data, continually updated from our proprietary National Consumer Survey™, giving you the ability to tap into new – and valuable segments.
In this session, you’ll learn:
- How to get granular attributes scaled to 200 million U.S. consumers, and unify the disparate data sources you already have
- How deep, dynamic data helps you discover new insights on your existing segments and uncover valuable audiences you didn’t know you had to drive growth
- How to plan to continue to strengthen data in a post-Google cookie world using a dual path approach involving universal identifiers and FLoCs