Toilet Paper to Tequila: Tracking CPG Consumption in the New Normal
First, there was the great toilet paper shortage. Then, sourdough mania led to a run on yeast and now we’re facing food supply fears. Let’s not get started on at-home alcohol consumption.
There’s no doubt the COVID-19 pandemic has drastically altered the way consumers shop. But, as America reopens, which habits will change in unprecedented ways and what does this mean for consumer-packaged goods and channels of distribution? With each breaking news story, market preferences swing wildly and consumer data from just weeks ago could prove dangerously outdated.
Hear from Resonate's Chief Marketing Officer Ericka McCoy, EVP of Brand Jeremie Vaught, and Senior Solutions Engineer Tim Hyzdu for a discussion on the latest AI-driven data on consumer intelligence in the CPG space and a series of firsthand use cases that show why using real-time consumer data makes all the difference in our unpredictable reality. You'll learn:
- How customer shopping and buying behaviors changed during the COVID-19 pandemic and how they will continue to evolve in 2020, as well as what this means for various CPG categories
- How to optimize purchase data to drive personalization and connect with specific consumer segments
- How the WFH economy has changed what people value – and how they buy.
As 2020 evolves, adapting to a consumer culture that meets existing customers where they are and targets prospects with authentic and engagements is no longer an added bonus, it’s a requirement. We have the data to make that happen.