Scaled Segmentation: How to Get the Most From Your Typing Tool

A well-constructed typing tool is the key to effective, accurate and fast segmentation.

Typing tools are designed to be fast, which means limiting the number of variables measured. This smaller set of data points may result in a tradeoff in accuracy.

Resonate’s Typing Tool extension bridges the gap between scale and precision, giving brands and agencies the ability to categorize large audiences at scale with accuracy and gain a deeper, AI-driven understanding that can be applied to segments. Resonate layers on a highly relevant selection of thousands of attributes on your existing typing tool output, revealing a 360-degree view of the people you want to connect with.  

In our latest FYI Guide, Scaled Segmentation: How to Get the Most From Your Typing Tool, you’ll learn about: 

  • The power of the Typing Tool extension 
  • Resonate’s Typing Tool extension capabilities 
  • Our comprehensive segmentation service 

Download Scaled Segmentation: How to Get the Most From Your Typing Tool to expand your typing tool capabilities at scale.  

Download Scaled Segmentation