Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

It’s generally been accepted that personal values stay stable throughout a lifetime...unless one experiences a truly life-changing event. The COVID-19 crisis has been that event.

Resonate Senior Fellow Tom Lacki dove into the data to uncover the trends in values that tell a community-based story during the pandemic. As U.S. consumers turn towards safety, so have their values. In this report, you’ll learn: 

  • How personal values have evolved from pre-COVID to in-COVID 
  • The values that are of most importance to consumers now 
  • What the implications could be for your brand and marketing 

These are vital consumer insights you need if you want your messaging to resonate with consumers in 2020. Empathetic marketing is key during a crisis –– and key values are essential to striking the right tone. 

GET THE REPORT