The Voter Trends Report: 2026 Election Cycle Outlook

The Issues Issue — Your Advantage Going Into the Midterms

Voter sentiment is shifting fast. Economic anxiety, policy pressure, and cultural tension are reshaping the political landscape, and campaigns that adapt early will win in 2026.

The Voter Trends Report: The Issues Issue, breaks down the issues that matter most to Americans right now, from affordability and healthcare to immigration, tariffs, gun violence, and foreign policy. It also uncovers four pivotal swing audiences — Young Voters, Trump Moderates, Hispanic Voters, and Registered Non-Voters — each with distinct motivations, values, and media habits that will affect turnout and persuasion next cycle.  

Inside the report, you’ll discover: 

  • The issues driving voter concern, and which ones will influence decision-making most 
  • How economic volatility, rising cost of living, and healthcare uncertainty are shaping sentiment  
  • Where voters stand on immigration, foreign policy, tariffs, and gun violence heading into 2026 
  • What’s moving major swing groups and how to reach them with precision 
  • The most recent behavioral and attitudinal data powered by Resonate rAI modeling, built to predict what voters will do next  

This cycle will demand more than polling and headline assumptions, it will demand data that reflects voters as they are today, not months ago. This report is your roadmap. 

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