Pre-2026 Election Cycle Outlook

The United States of Uncertainty

Between the federal government shutdown, the specter of skyrocketing health insurance costs, high living costs, and a change in direction on government vaccine guidance, voters have a lot to contend with. The Resonate October 2025 Voter Trends Report, the last before the 2026 election cycle gets underway, provides you with a starting point you can use to think about and plan your campaigns. You’ll learn where voters stand on big issues like government leadership, the economy, vaccines, government health workers, and more.

In 2026, the election winners will be the people who know their audience and adapt their campaigns quickly in the wake of new events. In short, they’ll be the people who have the right data. Make sure you’re one of them. 

Start your campaign planning off on the right foot by downloading the October 2025 Voter Trends Report today. 

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