The Wearable Marketer’s Playbook
YOUR GUIDE TO ACQUIRE, EXPAND, AND RETAIN WEARABLE WEAR-ERS & WANT-ERS
Let’s get to know four key target audiences in the wearable device market and garner insights to help you acquire, expand, and retain their loyalty.
- All Wearable Users – Americans who use a wearable regularly.
- Wearable Power Users – Americans who regularly use a wearable and exercise frequently.
- Wearable Potential Non-Users – Americans who own a wearable, but may not use it regularly, may not see value in owning one, and may not have plans to purchase a new one.
- Wearable Want-ers – Americans who plan to purchase a wearable in the next 12 months.
Download The Wearable Marketer’s Playbook for fresh data that will help you reach and connect with your customers and prospects.